Synthetic Users and Personas

LECTURER: Elena Villalba
AFFILIATION: ETSIInf, UPM

LECTURER: Jose María Barambones
AFFILIATION: ETSIInf, UPM

Outline

In this seminar we are going to deepen on the Personas technique for UI/UX research. Then we will explore the impact of AI in the creation of fictional or “synthetic users” from data for this purpose. Finally, we discuss on how these techniques impact in product design, usability, end-user experience, and UI/UX designers decision-making.

Assessment Method

Mandatory attendance and completion of the assignments proposed in class.

Credits

1 ECTS

Remarks

It is necessary that you bring your laptop.

Timetable

08 November, 10:00-14:00
22 November, 10:00-14:00

Lecture Theatre

A-6205

Tuition Language

English.